Strategy, words, and workshops to improve your user experience
User-centered content to make interfaces more usable, useful, and kind.
I plan and design content through a user-centered process:
User research
Discover what your users really want and need through user interviews, ethnographic and field studies, and smart research synthesis.
Content strategy and information architecture
Get website content that balances what your business wants and what your audience needs, while maintaining brand standards and supporting usability.
Content design and UX writing
Helpful, clear, and brand appropriate microcopy for mobile apps, software applications, and touchscreen interfaces.
Deliver high-impact content with a trusted partner
I’m currently available for long or short term projects.
Hi 👋 I’m Veronica
I bring over a decade of experience helping global brands solve their toughest content and design problems. I specialize in web content accessibility, content design systems, and workshop facilitation.
My approach to content work is rooted in user research and collaboration, and after 10 years I still believe that even the most siloed teams can come together around a shared vision.
Please reach out if you have a content problem that needs solving, or would like to chat about organizing a design thinking workshop for your team.
All case studies
Please reach out for additional case studies or slide-deck versions.