Strategy, words, and workshops to improve your user experience

User-centered content to make interfaces more usable, useful, and kind.

 


 

I plan and design content through a user-centered process:

 
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User research

Discover what your users really want and need through user interviews, ethnographic and field studies, and smart research synthesis.

Case Study: IBM Cloud

 
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Content strategy and information architecture

Get website content that balances what your business wants and what your audience needs, while maintaining brand standards and supporting usability.

Case Study: Helzberg Diamonds

 
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Content design and UX writing

Helpful, clear, and brand appropriate microcopy for mobile apps, software applications, and touchscreen interfaces.

Case Study: IFTTT

 

 

Deliver high-impact content with a trusted partner

I’m currently available for long or short term projects.

 

 
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Hi 👋 I’m Veronica

I bring over a decade of experience helping global brands solve their toughest content and design problems. I specialize in web content accessibility, content design systems, and workshop facilitation.

My approach to content work is rooted in user research and collaboration, and after 10 years I still believe that even the most siloed teams can come together around a shared vision.

Please reach out if you have a content problem that needs solving, or would like to chat about organizing a design thinking workshop for your team.

SAY HELLO

 

 

All case studies

Please reach out for additional case studies or slide-deck versions.

 

 

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